Who Wants to Start a Restaurant in Rural Sichuan?

Since revealing to many of my friends here that I’m leaving Sichuan in less than two weeks, I’ve received a rather surprising numbers of proposals from friends to go into business with them. My guess is that this isn’t particularly common among local residents, but a lot of the people I know here seem to be so taken with the potential profits to be had through working with a foreigner that they can’t help themselves. I’ve had offers to sell local alcohol in Beijing, to run a tour guide company at the Jiu Zhai Gou 九寨沟 national park in Sichuan, to sell printers in Chengdu. The most intense offer, though, came from the friend who faithful readers of the blog will remember as the rabbit farmer. I got a phone call from him a couple of days ago which began first with a lament from him about the quickness of my departure, following which he asked me if I was interested in finding work in China after I went back to the US. When I gave my usual ambivalent answer, he interrupted with an excited proposal that we partner up to open a 农家乐—a type of rural-themed restaurant that is quite common here and specializes in serving freshly-grown ingredients and traditional peasant foods.

He continued furthermore to say that a friend of his from the nearby village of Ri Xing 日兴, a cop –“our cops here aren’t like your cops there, they can still do other things on the side besides being cops”—who was thinking of going in with him on the restaurant, was having dinner with him the next day, and I should come. Never one to miss out on few sources of food, I took the bus to Ri Xing the next day, and soon found myself in a hotpot restaurant with my friend and an unknown cop in his early 30’s.

Before we started eating the cop explained that two more of his friends were coming, and it wasn’t until they showed up that I realized what was going on. As the two new friends sat down, our new cop friend introduced me: “and this is our American friend, he’s wants to invest in our restaurant.” Suddenly it was clear that I was the primary target of an investment pitch dinner. They spent most of the rest of the meal trying to convince me that if I invested, I’d be sure to get my investment (of which I think they wanted at least $10,000 US) back within a year. “All we have to do is put your face on the billboards and the advertisements, and people will flock from all around.” Which is probably true. I did my best to keep my responses as ambivalent as possible for the rest of the meal.

As we ate liberal amounts of two different types of baijiu (白酒—local booze) were passed around. Traditional business practice drinking rules stipulate that one has to toast and take a drink with every other person at the table at least once (if not more) in order to show your respect for them. This goes for everyone at the table, which results in a lot of drinking. The food eaten and the alcohol drunk, we were whisked back to Jincheng (the main city where I have been living) for Karaoke, where more beer accompanied the singing. Once again I was grateful to the Beatles for being famous enough to be offered on every single karaoke list in Asia.

I had thought that I had more or less kept up with my hosts in terms of drinking, but it was soon clear that I had not reached the expected level of drunkenness. By the time the we had paid for expired, most of my hosts had thrown up and were passed out on the couches in the karaoke room, giving me the chance to slip back to the ARDY office while they stumbled back to a friend’s car.

So if anyone’s interested in splitting stock in a restaurant in rural Sichuan, let me know.

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2 Responses to “Who Wants to Start a Restaurant in Rural Sichuan?”

  1. Big Fish in a Poor Pond: Confronting Chinese Rural Poverty from a Position of Privilege {Guest Post by Evan Kornbluh} | Justice for all Says:

    […] restaurant, my friend introduced me to the other diners as a potential backing investor for their scheme to start a restaurant in a nearby town. As I was plied with alcohol and hot-pot each of the friends toasted me in turn and made […]

  2. Yup, rural China is still out there « West of Middle Says:

    […] remember Qiu Yukun, my friend in the rabbit-raising business who during my time in Sichuan tried to rope me into scheme of starting a restaurant in his hometown. He continued to try to sell me on this idea right up until I left Sichuan; and I, unsure of how to […]

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